News

Since the early 90s, Stance Punk & Poet Kevin Lyons has been an icon within the streetwear scene by way of illustrator, designer and creative director.

We decided to make a change to Puori. And with this new name, we aim to make a real difference by giving people better options and better choices. We want to shift the paradigm, moving from quick fixes and convenience to helping people understand their biological origins and strive to reach their genetic potential.

As a thank you for being a loyal customer we are excited to offer you a FREE gift in the shape of a free membership to The Athlete Program, this is a CrossFit training program designed by 5x CrossFit Games athlete Scott Panchik!

Hands up, who has fun and games trying to get jeans that fit? If you've had that all too familiar experience of going shopping, only to find that modern denim just isn't designed for anyone who squat, we've got some good news!

Feeling inspired by the London Marathon? Here are 10 ways to get better at running.

Who here loves squats? Or are you one of those people who can't stand this much-loved compound movement? Whatever your stance, we've put together this list of common mistakes people make when squatting, and why they could be making your life difficult.

We've made it. It's the final week of the CrossFit Games Open series - and it feels like a long time since that first workout back in February. This week, there's nothing complicated or fancy. Just a good, old-fashioned couplet, which you're going to have to complete as fast as possible.

It's week four of this year's Open and, for those of us who competed last year, we have an opportunity to see how far we've progressed in the last 12 months. Because 17.4 is a repeat of 16.4.

Find out how to tackle it in this post.

So, week one of the CrossFit Games Open was full of challenges. We've heard many tales of destroyed lower backs and struggles to upload scores to the Games website. But it's time to move on, and focus on this week's challenge - 17.2.

Get our tips for taking on this week's Open workout in this post.

For the coffee lovers among us, we've just added an awesome new product to our online store you're going to love.

TrueStart are the brand behind the world's first coffee designed especially for sports performance. A natural pre-workout, it can be used before a WOD to improve performance - and now you can get all the benefits, in a bar. Learn more in this post.