Inov8 believes in a more natural way of running and performing, allowing the foot to control the shoe, and not the other way around.

Strong feet translate directly into better lifts and a more stable base on which to workout. Inov8's range of running, WOD and lifting shoes are designed to complement your own natural abilities, not compensate for imbalances. Inov8 shoes work with you to become stronger, faster and more efficient than ever before.