Brand of the Month - TrueStart Performance Coffee

The world of performance drinks is changing, and fast. We no longer turn to high sugar drinks, such as Lucozade or Red Bull, to fuel us before a tough training session. Instead, we're demanding more natural solutions. 

That's where TrueStart comes in.

TrueStart is the only coffee in the world designed specifically for sports performance. To find how how it works, and why we chose them as our Brand of the month, keep reading.

The Benefits of Caffeine for Performance

The benefits of caffeine for performance are well documented. Here are the top four:

Improved Focus

We all know a cup of coffee makes us feel more alert in the morning. When consumed before training, this effect can provide the mental clarity we need to push through a tough WOD.

Improved Endurance

Caffeine also improves endurance. Researchers from the Netherlands put this to the test, using three doses of caffeine. They found even the smallest dose had a positive effect on the cyclists used in their study.

Research also suggests caffeine reduces the perception of exertion - which improves performance even further.

Increased Power

There's even research to suggest caffeine can make you stronger - according to a study published in the Journal of Medicine & Science in Sports & Exercise. 

Researchers found caffeine improves Maximum Voluntary Contraction - a measure of strength. This effect was strongest in the knee extensors. Pre-squat coffee, anyone?

Faster Recovery

The link between caffeine and recovery isn't as well known, but it exists. It works by increasing glycogen replenishment, helping your muscles recover faster between WODs.

And the Downsides?

Despite the clear benefits, experts have also associated many negative effects. These are mostly caused by caffeine overdose, and include:

• Stomach cramps,

• Anxiety,

• Nausea,

• Insomnia,

• Jitters,

• Palpitations.

Obviously, these are symptoms you'd like to avoid at any time - but especially before training! It can be difficult to prevent these symptoms, as the dose of caffeine varies dramatically with each cup of coffee. Research suggests it can be anywhere between 50mg and 250mg - even when you brew it yourself at home! 

The TrueStart founders wanted to create a product to overcome these side effects - and so their product was born!

So Why is TrueStart Different?

TrueStart is the only coffee designed especially to improve sports performance. The amount of caffeine is carefully controlled, so you know exactly how much you're getting in each serving. 

When you control the level of caffeine, you get all the performance enhancing benefits - without any of the adverse side effects we mentioned earlier.

It contains 95mg per scoop, which you can then customise according to the level you find works best for you. No more jitters, or feeling wired, before a workout. Perfect!

TrueStart’s coffee is completely natural, and free from synthetic ingredients, sugar and harmful processing methods. Quality and ethics are at the heart of everything TrueStart stand for. The coffee is produced using the very best beans, sourced directly from Columbia - where the welfare of farmers is just as important as what ends up in your cup.

In a nutshell, we love the latest addition to our online shop - and we think you will too! That’s why we decided to make TrueStart our brand of the month.

Ready to give it a try? TrueStart is available on Kitbox now, at £6.99 for 40 servings. Check it out here.

TrueStart Performance Coffee

£6.99 - SHOP NOW!