Miss was created in 2008 by pro-snowboarder Jussi Oksanen. Jussi had a vision: to curate a line of reusable products with both function and design. Products for the creative, the style-focused, the never-say-no-to-an-adventure type. Products that could take the beating a professional athlete would throw their way and keep coming back for more. That, our friends, is how Mizu was born.